Brand Book the instruction for your advertising agency
"Brand Book" - The instruction for executors
(The executor - the company or the person participating in process of creation of advertising of your organisation)
Own "Brand Book" becomes the assistant to advertising and marketing department of your company.
The real exonomy
- Time for the coordination of designs of all kind of advertising materials is reduced;
- Exception of errors in use of technologies of advertising;
- Accurate management of actions for employees of your company's marketing department and advertising agencies.
Confidence
- The steps made at observance of rules, become pledge of the future victories in business;
- The human factor influencing the result is minimised;
- Observance of corporate identity in the visual information on the company;
- Vision of possibilities of advertising that can help growth of your business;
Perspectives
- International level of business communications;
- Increase of level of recognition of your company, your trade mark, your goods / services;
- Visible stability of the company in unity of a stream of the diverse information on you.
Today in many companies the advertising and marketing department traditionally works by a following principle:
- There is the plan of works to be done by advertising and marketing department;
- The department forms the order to executors (design bureau, advertising agencies, media agencies, various manufactures printing, souvenir, corporate and other production);
- Work of managers or the head of department - acceptance of designs, etc.;
- The enormous volume of time leaves on an explanation of what colour to choose, how to arrange a logo, what paper to choose, etc., is time the which can be spent for the decision of more valuable perspective problems.
The Brand Book will allow you to minimize these works, and presence of the human factor at occurrence of unexpected problems with production of advertising, promo production and to optimise all communications between agency and your company staff.
For the design agency and/or the manufacturer of advertising materials the Brand Book is a management to execution that he cannot move a step, because he will be completely responsible for quality of production.
Frequently the considerable part of time of the advertising manager or the head of marketing department leaves on explaining to the executor how to prepare designs and how to print them. And this problem is solved by your corporate ID (Brand Book).
























